The way High-End should be done

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Autor
Beitrag
SWITCH-IT-ON
Ist häufiger hier
#1 erstellt: 16. Okt 2007, 15:00
Hello all,

I read this paragraph from a dealer advert. in the United States. It struck a bell for me and thus am sharing it with you. Please do comment. I feel it is a very good way to do "High-end".

"Please call our store for an uninterrupted appointment for a demonstration. All airfares will be compansated upon purchase within reason"
Manek
Inventar
#2 erstellt: 16. Okt 2007, 16:36
not bad....I like i like....works both ways.
bhagwan69
Inventar
#3 erstellt: 16. Okt 2007, 17:45

SWITCH-IT-ON schrieb:
Hello all,

"Please call our store for an uninterrupted appointment for a demonstration. All airfares will be compansated upon purchase within reason"


A practice already in use in India.
Sound Smiths does it for Kharma & Goldmund.

If any person wants a demo, they [S.S.] flies you to HK & Back & it is on the house, if the product is purchased.
SDhawan
Stammgast
#4 erstellt: 16. Okt 2007, 19:05
Buy an Elephant, get the tail absolutely FREE !

A very tempting offer, I must say
Krish
Stammgast
#5 erstellt: 17. Okt 2007, 06:14

SDhawan schrieb:
Buy an Elephant, get the tail absolutely FREE !

A very tempting offer, I must say :Y


Ha,ha,ha
Kamal
Stammgast
#6 erstellt: 17. Okt 2007, 09:25
I like the idea of an uninterrupted demo; the other thing ties you down, would'nt you agree?
I am of course thinking of moderately priced gear , not the insanely priced ones-to anyone who can afford a Kharma, the airfare would be peanuts.
bharathana
Ist häufiger hier
#7 erstellt: 17. Okt 2007, 13:18

Kamal schrieb:
I like the idea of an uninterrupted demo; the other thing ties you down, would'nt you agree?
I am of course thinking of moderately priced gear , not the insanely priced ones-to anyone who can afford a Kharma, the airfare would be peanuts.


Completely agree. That should never be the ad campaign to fly you free, when you really dont need it. Instead a holiday package / tour to a hi-fi exhibition around the world will fly better i would think.
Amp_Nut
Inventar
#8 erstellt: 17. Okt 2007, 17:01


Instead a holiday package / tour to a hi-fi exhibition around the world will fly better i would think.



A HI FI EXHIBITION !!!!

So that your customer can check out your competitor's products ???

Could WELL lose that sale.....


[Beitrag von Amp_Nut am 17. Okt 2007, 17:02 bearbeitet]
bharathana
Ist häufiger hier
#9 erstellt: 18. Okt 2007, 06:34

Amp_Nut schrieb:


Instead a holiday package / tour to a hi-fi exhibition around the world will fly better i would think.



A HI FI EXHIBITION !!!!

So that your customer can check out your competitor's products ???

Could WELL lose that sale..... :.


Hmm good point! maybe a factory tour of their product.
bhagwan69
Inventar
#10 erstellt: 18. Okt 2007, 07:00
Gentlemen, your points are valid;

However, the fundamental reason why a person opens an audio store / has a demo room is to make a sale. I am sure we all agree on that.

Now, if any prospective client that does have an 'intent' to purchase & has the 'allocated budget' will surely be entertained. However, the 'dealer / distributor' is not runnning a 'dharamshala' or a 'take a tour' company. His intent is to make a sale. If making that sale involved taking a prospective [serious] client for 'lunch / dinner' or on a vacation or what ever have you is all justified, so long as a deal gets closed.

Even if the client does not buy from this particular dealer but buys gear from some one else, also a dealer in the same country, then it is good.

The case should not be of taking a demo in India & then going to HK or Singapore or Dubai & buying the gear and getting it into India [without paying any customs duty] & to top it all, ask for service & support.
Amp_Nut
Inventar
#11 erstellt: 18. Okt 2007, 11:28


The case should not be of taking a demo in India & then going to HK or Singapore or Dubai & buying the gear and getting it into India [without paying any customs duty] & to top it all, ask for service & support.


So True, SO TRUE

An UTTER, (and not Infrequent ? ) lack of ethics
soulforged
Stammgast
#12 erstellt: 18. Okt 2007, 14:28
Just one thought...

When you are talking about such super high end stuff...shouldn't you be going for a home demo rather than fly over to their demo room???
bhagwan69
Inventar
#13 erstellt: 18. Okt 2007, 16:53
Low Fi = Shop Demo.
Mid Fi = Shop Demo first & then Home Demo - after short listing.
Hi Fi = Shop Demo [well done up room]
If it is front end / cables / pre or power amp then home demo should be possible, but speakers would not work.
The size + cost + weight + transport logistics would not allow for it.

Price Points :-
LF = Under 100 K
MF = Under 500 K
HF = Above 500 K
zhopudey
Stammgast
#14 erstellt: 18. Okt 2007, 17:22
I hope that is in Indian Rupees
Amp_Nut
Inventar
#15 erstellt: 18. Okt 2007, 18:43


When you are talking about such super high end stuff...shouldn't you be going for a home demo rather than fly over to their demo room???


Let look at the fact / figures and deliverables.

We are Talking of Speakers in the Rs 20 Lakh to Rs 40 L range.

Lets take that as a Rs 20 Lakh Speaker system.

The dealer margin would be 50%. So the dealer should have actually invested in 1 demo set costing Rs 10 L.

But he does not.....

Instead he offers to pay for your Rs 50 K air Ticket to the manuafacturer IF YOU BUY the Speaker, in which he has not invested a PAISA.

Sounds like the Dealer does not invest anything, and does not loose anything either !

Ofcourse in the real world, there are overhead expenses that the dealer bears...

But the point that I am bringing out is that the free air ticket is no big deal, ESPECIALLY if the flight is NOT to the dealer's showroom.
Amp_Nut
Inventar
#16 erstellt: 18. Okt 2007, 18:46
Bhagwan69 said



Price Points :-
LF = Under 100 K
MF = Under 500 K
HF = Above 500 K


Is that for the entire system of for any One component ( eg Speakers ?
bhagwan69
Inventar
#17 erstellt: 19. Okt 2007, 09:54

zhopudey schrieb:
I hope that is in Indian Rupees :P


Nice One Sir !!!

100 K US $'s is Low Fi;
That would be very very interesting........would it not ???
bhagwan69
Inventar
#18 erstellt: 19. Okt 2007, 10:01

We are Talking of Speakers in the Rs 20 Lakh to Rs 40 L range.

Lets take that as a Rs 20 Lakh Speaker system.


40 L will get you some of the 'best in the world' 100 K US $'s i.e.

I know that AVI has 20 Lakh speakers on demo - Wilson Max 2.

Basically A.N. the dealers will keep the cheaper range in stock; if you need the top of the line, then he offers to take you to a 'big distributor / manufacturer' for a demo.

However, my point was more local. Do let me explain.
Gear is in Bombay [just for an example]. Enquiry comes from Bangalore. Now instead of sending the gear to Bangalore, it is better to offer a ticket to the client to visit Bombay, take a demo / audition the product. If a sale is made, good. The Ticket cost gets 'adjusted' against the discount.
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